This television commercial made by Ogilvy & Mather Taiwan for Taiwan’s TC Bank (大眾銀行) accumulated over 450k views on popular mainland China video sharing website Youku less than two days after it was uploaded. Based on a real story, a group of old men decide to revisit their motorcycling youth after one of their own passes away.
Transcript & Translation: (Note: Place your mouse cursor over the English to see the original Chinese)
Based on a true story.
What do people live for?
To miss someone?
To keep living?
To live longer?
Or, to leave?
To miss someone?
To keep living?
To live longer?
Or, to leave?
“Let’s go ride motorcycles!”
5 Taiwanese.
An average age of 81.
1 has a hearing problem.
1 has cancer.
3 have heart disease.
Every one of them has degenerative arthritis.
An average age of 81.
1 has a hearing problem.
1 has cancer.
3 have heart disease.
Every one of them has degenerative arthritis.
6 months of preparation.
13 days traveling around the island.
1139 kilometers.
From the north to the south.
From night to day.
For one simple reason.
13 days traveling around the island.
1139 kilometers.
From the north to the south.
From night to day.
For one simple reason.
What do people live for?
Dreams.
For ordinary people with extraordinary dreams.
TC Bank | 大眾銀行
TC Bank | 大眾銀行
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